Keyword: iPhone 18 Pro iPhone Ultra launch
Apples Biggest September Event Yet
The countdown is finally over. The iPhone 18 Pro iPhone Ultra launch event, officially titled “Surprise and Shine ” takes place today, September 9 2026 at 10:00 AM Pacific Time (10:30 PM IST) from the Steve Jobs Theater in Cupertino. This years keynote is being closely watched not for the new iPhones but because it marks incoming CEO John Ternus first Apple product event.
Unlike years this September keynote is expected to skip the standard iPhone 18 and iPhone 18e entirely with those models reportedly pushed to a spring 2027 launch. Instead the spotlight is squarely on the iPhone 18 Pro launch lineup. Apples much-anticipated first foldable device.
iPhone Ultra: Apples First Foldable Phone
The headline act of todays event is the iPhone Ultra price and design reveal. Long rumored as Apples answer to Samsungs Galaxy Z Fold line the iPhone Ultra is expected to be:
- Apple’s first‑ever smartphone
- Positioned as the most expensive iPhone in company history
- Priced anywhere from $2,000 to $2,600 based on multiple leaks, including a removed Vodafone Egypt listing and pricing details reportedly tied to Vodafone Australia
- Available for pre‑order around September 10–12 with a wider release expected shortly after
For comparison Samsungs Galaxy Z Fold8 launched at $1,900 in the US and industry watchers expect the iPhone Ultra to sit close to or above that price point given Apples premium positioning and rising component costs.
iPhone 18 Pro and Pro Max: Expected Specifications
The iPhone 18 specifications rumored ahead of launch point to a meaningful if not radical upgrade over the iPhone 17 Pro lineup:
- A20 Pro chip- Next‑generation processor built on an advanced 2nm process
- Variable‑aperture main camera- First for the Pro line allowing better depth of field and low‑light shots
- Smaller Dynamic Island – Refined cutout for Face ID and the front camera
- Longer battery life – Expected from the new chip
- New color options – Including a rumored Dark Cherry finish
iPhone 18 Pro Expected Price
Leaked pricing suggests the iPhone 18 Pro launch price could rise compared to last years models partly due to higher memory and component costs linked to AI hardware demand:
iPhone 18 Pro: estimated to start around $1,099–$1,210 (roughly Rs 1.03 lakh in India though local pricing may differ)
iPhone 18 Pro Max: estimated to start around $1,299–$1,320
Some analysts have warned prices could climb by as much as $200–300 over the iPhone 17 Pro series citing a sharp rise in the bill of materials driven by memory costs.
Beyond the iPhones: What Else to Expect
Along with the iPhone 18 Pro series and iPhone Ultra todays “Surprise and Shine” event is expected to bring:
- New Apple Watch models, including Apple Watch Series 12 and Apple Watch Ultra 4
- AirPods 5 in two variants
- Possible updates to Apple TV 4K and HomePod mini
- A first look at iOS 27 alongside iPadOS 27 and macOS updates
How and Where to Watch
The event will stream live on Apples official website, the Apple TV app and Apples YouTube channel. Only select media and creators are attending in person at the Steve Jobs Theater. The livestream will be accessible worldwide.
Key Takeaways
- The iPhone 18 Pro iPhone Ultra launch event happens today, September 9 2026.
- The standard iPhone 18 is reportedly delayed until spring 2027 leaving the Pro models and the foldable Ultra as the stars of the show.
- The iPhone Ultra could be priced between $2,000 and $2,600 making it Apples most expensive phone ever.
- iPhone 18 Pro and Pro Max prices are expected to rise over last years models.
- New Apple Watches, AirPods and software previews are also expected alongside the phones.
Note : This post is based on pre‑event reports and leaks as of September 9 2026. Official specifications and pricing will be confirmed once Apples keynote concludes. Check Apples channels, for the final details.
